Something Is Holding Your Company Back.
It's either you, or it's how it runs.
Two different problems with two different fixes, and most founders guess wrong about which one they have. I do both: 1:1 coaching for the founder, AI advisory for the business. Eight years bootstrapping Castos to 7 figures. Still operating.
Or go straight there:Founder CoachingAI Advisory
15 questions, about 4 minutes. No email until the end.
Two ways in
Pick the one that sounds like your week
Read both. The one that makes you uncomfortable is usually the right one.
Work on you
Founder Coaching
You are the constraint.
Every decision routes through you. You're working weekends to stay level. You know the company can't grow past the version of you running it — and you're the only one who can change that.
- Judgment and decision-making under real uncertainty
- Delegation that actually holds when you step back
- The identity shift from doer to decision-architect
Work on your company
AI Advisory
The business is the constraint.
You've bought the tools. Your team has poked at a few. And the company still runs exactly like it did a year ago — manual handoffs, founder approvals, everything trapped in someone's head.
- A 90-day AI roadmap built for your business and your margins
- What your team looks like in six months — who stays, what changes
- Personal AI fluency deep enough to lead it with credibility
Recognise yourself in both? That's normal — the audit scores all five layers and shows you which one to fix first.
Who's telling you this
An operator, not a consultant
I Was the Bottleneck Too
For years Castos ran on my memory, my judgment, and my willingness to push everything over the line. I know exactly how that feels from the inside, and how badly it scales — because I had to dismantle it myself.
No Burn Rate To Hide Behind
Eight years bootstrapping to 7-figure ARR, no venture money. Every call had to pay for itself. That constraint is why the advice survives contact with a real P&L instead of a pitch deck.
Audit Me Before You Hire Me
I publish the wins, the misses and the costs as I go. Read a year of it, watch the videos, take the audit — you'll know how I think long before you ever get on a call with me.
What Founders Say
From founders I've coached
I always like talking with Craig. He has a way of cutting through noise and giving you exactly the insight you didn't know you needed.
Craig is a great coach because he has literally been there and done that. He has the experience and the firsthand knowledge of building a business and he really helped me take a step back and evaluated where my business was and what it needed.
Craig is an outstanding coach who brings clarity and focus to every session. His thoughtful questions help me cut through the noise and leave each call with a clear action plan and renewed motivation. I feel both supported and pushed to grow every week.
I've leaned on Craig countless times when blocked or confronted with a particularly tricky fork in the road. More than once, a single call with him has translated into clear next steps. Because he's actively scaling Castos himself, his advice is grounded in real SaaS operator experience. If you're a SaaS founder looking for a coach who keeps you moving forward, Craig's your guy.
Prefer to learn alongside other founders?
Founder-Led Growth Engine
A 10-week live cohort for bootstrapped SaaS founders who need a growth channel and can't afford to hire a marketer. About 5 hours a week, with AI running the production line.
The Founding Cohort starts September 8, 2026 · 12 seats
Start here
Start with the diagnosis, not the tools
Fifteen questions across the five layers of an AI operating model. You'll get your score, the one layer holding you back, and three concrete moves for this week. No email until the end.
Take the Audit